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Experience

From 1/08/2021 to present time: Sales Director Formlabs Dental EMEA

* Responsible for Formlabs Dental positioning in the EMEA region.
* Expansion and development of dealer/reseller network. Stimulate a great customer experience.
* Formlabs is one of the fastest growing 3D print companies and working with this great, diverse and ambitious team is a fantastic opportunity which perfectly matches to my ambitions.
* We're reinventing 3D Printing and Formlabs Dental is THE professional 3D printer manufacturer of choice for dental labs and practices across the globe.

From 1/01/2020 to 01/07/2021: Sales Director Nordic & Benelux 3Shape

* Define vision, strategies and tactics required for profitable and sustained growth.
* Develop and execute Nordic & Benelux sales strategy to achieve overall 3Shape's business objective and strategy.
* Provide leadership in the planning, designing, and implementing of sales activities to drive ultimate sales performance with transparency
* Drive sales in focus customer segment such as Dental Solution Organizations (DSOs)
* Generate sales of all products & solutions portfolio.
* Maintain integrity to the regulatory and compliant business practice guidelines
* Cultivate, promote, and maintain VIP relationships. Maintain a productive and beneficial relationship with influential executives (KOLs)
* Provide competitive intelligence, input and trend information to management and marketing team
* Manage account planning across products/solutions and account administration
* Conduct quarterly business reviews (QBRs) and annual business review with management team
* Maintain key relationships with internal client departments (i.e., Sales, Contracts, Marketing, Technical Support, Customer Support)
* Develop a strong sales team pipeline

From 1/01/2017 to 31/12/2019: Sales Manager & Manager New Technology Excent dental lab

* Responsable for the P&L of Excent Tandtechniek Belgium (Averbode, Merchtem, Temse)
* Sales & Marketing activities
* Representing Excent Dental LAB by professional organizations
* Hiring and firing of any employee at Excent Dental Lab
* Supervising Internal and external Sales force

From 1/01/2013 to 31/12/2016: General Manager Benelux Arseus LAB Europe

* Responsable for the complete P&L Arseus LAB NV, Arseus LAB BV, Novux LAB BV
* Guiding the acquisition by Henry Schein, Inc. (NASDAQ:HSIC)
* Reporting directly to the CEO of Arseus LAB Europe
* Acting in the name of and for the different Arseus LAB companies regarding the state and the municipalities, customs, tax authorities and any other public authorities
* Represent Arseus Dental LAB by professional organizations
* Representing Arseus Dental LAB in employers' organizations and trade unions
* Hiring and firing of any employee at Arseus Dental LAB
* Representing the company in court proceedings
* Supervising Internal and external Sales force

From 1/04/2007 to 31/12/2012: Sales Manager Benelux Arseus LAB Europe

* Responsable for Sales & marketing Arseus LAB NV (Belgium), Arseus Lab BV (Holland), Novux LAB BV (Holland)
* Reporting directly to the CEO of Arseus LAB Europe
* Founder of the CAD/CAM Novux project by Arseus LAB
* Supervising Internal and external Sales force

From 1/06/2006 to present time: Managing Director Dental2b bvba

* Founder of Dental2b bvba
* Dental2b is a management company from which the consultancy services of Dirk Strubbe are invoiced to third parties
Main project before starting by Arseus LAB whas the introduction of ISUS – implant suprastructures - ES Healthcare in the worldwide market, starting from greenfeeld, which was a huge success (now Sirona-Dentsply Implants)

From 1/11/1999 to 31/05/2006: District Manager Cavex (part of Heraeus Kulzer)

* Responsable for the sales of the cavex products on the Belgian and French market.
* Wrote business & marketing plan
* Visiting wholesalers in Benelux en France
* Co-travelling en supporting the sales representatives from the dealers
* Product presentations and lectures for dentists and wholesalers
* Participation on exhibitions in Benelux (Dentex, Dental Expo), Germany (IDS every 2 year), France (ADF), USA (Chicago Midwinter meeting)
* Conferences and seminars for sales representatives and wholesale management in France, Italy, Spain, Sweden, UK, USA

From 1/02/1999 to 31/10/1999: Sales and Marketing Manager ABC Dental & Pharma (Dental wholesale company)

* Customer service and direct sales to dentists on the local market (3 days/week)
* Supervising sales representatives Eurodental (8 sales reps.) (2 days/week)
* Marketing for Eurodental & medical (direct mail, mailorder, and salesbook for the sales representatives)

From 02/09/1993 to 31/01/1999: Area Manager Belgium/Luxemburgh at Heraeus Kulzer (Dental products manufacturer)

* Responsible for the sales of Heraeus Kulzer products on the Belgian and Luxemburgh market.
* Wrote business plans and marketing plans
* Visiting dealer network in Benelux
* Participation on exhibitions
* Product presentator and demonstrator on local events
* Member of Unamec-Denip ( Belgian-Luxemburg Association of dental manufacturers)

Theme by Dental2b and Consultancy & Management